Conversational AI for Websites

Your website, now easier to talk to.

SideBar AI is a conversational experience that helps people interact with your website more easily—by letting them ask questions instead of navigating menus.

Explore
Woman standing on train platform using a smartphone with a train approaching in the background on a sunny day.
AI Summary iconCan I take the train to DisneCan I take the train to
Disneyland?

Less navigation. More conversation.

SideBar AI gives users a more natural way to find what they need, by asking questions instead of deciphering menus, labels, and page hierarchies.

A set of nodes showing a user's path in a less ordered way through them.

Traditional Navigation

Traditional menus try to anticipate every possible user journey. Users are often left guessing and clicking through pages to find a single answer.

A set of nodes showing a user's path with chat bubbles representing Sidebar AI in the middle, allowing for a direct path to the result.

Conversational AI

SideBar AI removes the need to guess. Instead of navigating menus, users can simply ask a question and receive a clear, direct answer.

Sidebar AI helps people complete tasks—not just chat

SideBar AI is purpose-built for your website and uses only the content and sources you approve to generate every answer. Each result is structured to be clear, verifiable, and useful—summary, sources, and optional site-specific modules.

AI Summary

A clear, plain-language answer generated from your approved content -- paired with Related Topics to keep exploring and Sources so users can verify and trust what they are seeing.

Custom AI Module

When a question needs more than text, Sidebar AI can show a tailored module on the results page -- pulling the right details and connecting users to the best tool.

Triggered Guidance

You decide what appears when certain topics come up --approved messages, links, and next-step prompts that match your priorities.

Fully customized results for your site

Here’s an example of how a single question can produce an AI Summary, custom module,

and a triggered topic — on one results page.

Can I travel from Crystal Cove to Keane CoCan I travel from Crystal Cove
to Keane Coffee?
Trip planner interface showing planning from Crystal Cove State Park to Keane Coffee in Costa Mesa with a Get Directions button, and a transit card validation reminder image.
Woman with backpack using a smartphone while standing on a train platform beside a train.

Move beyond scripted chat

Chatbots often sit on top of a website and guide users through scripted flows. SideBar AI integrates directly into your site experience, using your approved content to deliver clear answers.

A tree structure of nodes, representing the fixed paths that a standard "chatbot" may have.

CHATBOT

Follows predefined paths and button-based flows, with limited user choice.

A more abstract image, similar to radials out from a central repository, almost sun-like, representing the knowledge available and all encompassing information that the Sidebar product can provide.

SIDEBAR AI

Integrated into your site—thoughtfully answers open-ended questions.

How Sidebar AI works.

SideBar AI connects to your approved content sources — including your website, documents, and knowledge base — and brings them together into a single conversational layer.

Horizontal flow diagram illustrating multiple trusted content sources feeding into a central AI hub and producing user-facing outputs. On the left, five rounded source cards stack vertically—“Blog,” “Help Center,” “Primary Website” (home icon), “PDFs” (folder icon), and “Careers” (briefcase icon). Curved blue-to-purple bands stream from each source toward a central white circle labeled “SideBar AI,” surrounded by a subtle dotted ring. At the top center, the text “User submits a question” appears with a downward arrow pointing into the hub. From the hub, three warm gradient ribbons (pink, orange, and yellow) flow to the right into three output cards: “AI Summary” with subtext “Plus: Related Topics, Sources,” “Custom AI Module,” and “Triggered Guidance” (target icon). Along the bottom, a left-to-right caption and arrow read “Your Trusted Content → Processing + Synthesis → Output to the user.”Vertical flow diagram showing “Your Trusted Content” feeding into a central hub and then to the user. At the top, the heading “Your Trusted Content” points down to a rounded box labeled “Primary Website” (home icon). From this and other content sources—“Careers” (briefcase icon), “Help Center” (question-mark icon), “PDFs” (folder icon), and “Blog” (pencil-in-square icon)—curved blue-to-purple ribbons converge into a large central circle labeled “Sidebar AI” with “Processing” beneath it. A downward arrow exits the hub into three outputs connected by warm orange/pink ribbons: “Custom Module” (stacked-squares icon), “AI Summary” (sparkles icon), and “Triggered Guidance” (target icon). A final arrow points down to the caption “Output to the user.”

Real World Scenarios

Practical Applications by Industry.

Sidebar AI quickly points riders to the right schedule or route page, explains passes and reduced-fare eligibility, and how-to-ride basics. People can ask simple, everyday questions like:

• What’s the best route to my destination?
• How much is the fare?
• Is my line detoured today?

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Sidebar AI helps customers quickly find answers about billing, outages, and account services. It can explain programs (like assistance or payment plans) and link to the right forms and service updates. People can ask questions like:

• Why is my bill higher this month?
• Is there an outage in my area?
• How do I start, stop, or transfer service?

Sidebar AI guides residents to the right services, forms, and policies—fast. It can summarize “what to do” steps for common requests (permits, utilities, waste, parking) and link directly to official pages. People can ask questions like:

• When is my trash and recycling pickup?
• How do I apply for a permit?
• Where do I report a pothole or issue?

Sidebar AI helps prospective students, current students, and staff quickly find clear answers across admissions, registration, financial aid, and campus services. It can summarize steps, point to the right forms, and link to the official policy or office page. People can ask questions like:

• What are the application deadlines?
• What is the average GPA/test score?
• How do I apply for financial aid?

Sidebar AI gives customers instant, product-specific help—setup steps, troubleshooting, compatibility, warranties, and returns—based on the brand’s official support content. It helps people self-serve confidently and get to the right answer (or the right link) quickly. People can ask questions like:

• How do I set this up or connect it?
• Why isn’t it working—and how do I fix it?
• What’s the warranty or return policy?

Built for Trust, Security, and Control

SideBar AI has been penetration tested and is built with security, accuracy, and governance in mind.

‍

User Prompt Guardrails

Built-in safeguards help prevent prompt injection, jailbreak attempts, misuse, and inappropriate topics.

Output Sanitization

Responses are sanitized before they reach the browser (not relying on AI to do so), reducing the risk of malicious scripts or unsafe markup.

Content Security Policy (CSP)

Runs under strict Content Security Policy and Cross-origin settings to limit what can load and help protect against cross-site scripting (XSS) risks.

Session Isolation & Privacy Controls

Sessions are isolated and do not have access to data from other chat sessions.

Session Validation

Session-to-response validation helps prevent responses from being reused or misapplied across sessions.

Data Ownership

User queries are owned by the client and are not used for training, aligned with governance expectations for public-facing services.

Monitoring & Oversight

Designed for ongoing monitoring and oversight so teams can review performance and maintain confidence over time.

One foundation. Different applications.

From broad entry points to focused, task-specific moments, SideBar AI adapts to meet users where they are.

Question Mark icon

Smart Support

Smart Support places Sidebar AI within a support center environment, helping users understand policies, processes, and options through conversation.

Image of a large set of concentric circles, indicating the entirety of the website, plus a smaller orange circle for the help center, and a small pink circle for the Smart Assist feature. They are describing the more limited scope of each feature.
Arrow in a target icon

Smart Assist

Smart Assist integrates Sidebar AI directly into key pages or tasks, providing focused guidance that helps users move forward without breaking their flow.

A play button icon

Smart Start

Smart Start introduces Sidebar AI as a site-wide entry point, helping users get oriented from the homepage or global navigation.

Schedule a demo to see Sidebar AI in action.

Ready to make your website more intuitive, accessible, and user-friendly?

REQUEST A DEMO
WA initials logo in white on black circular background (Web Advanced logo)

SideBar AI is built by the world-class team of designers, developers, and innovators at Web Advanced.

For more than 25 years, Web Advanced has been trusted by public agencies, utilities, and forward-thinking organizations to design and build exceptional digital experiences.